SASA
B
E
N
J
A
SASA
B
E
N
J
A
LESS NOISE
MORE ACTION
CREATE
ENJOY
CREATE
ENJOY
CREATE
ENJOY
CREATE
ENJOY
STORIES
Design
I see design as a balance between function and aesthetics, where ideas solve real problems but look good doing it. I follow curiosity like a compass, letting the visual experience guide me down paths not always obvious to others.
Somewhere between logic and creativity
is where the magic often happens.
I see design as a balance between function and aesthetics, where ideas solve real problems but look good doing it. I follow curiosity like a compass, letting the visual experience guide me down paths not always obvious to others.
Somewhere between logic and creativity is where the magic often happens.
I see design as a balance between function and aesthetics, where ideas solve real problems but look good doing it. I follow curiosity like a compass, letting the visual experience guide me down paths not always obvious to others.
Somewhere between logic and creativity is where the magic often happens.
02
Shape
Identity
It’s personality, voice, and vibe. It’s how a brand shows up and makes people feel something real. I believe in building identities that connect, that speak human not consumer, and that reflect who a brand truly is. When there's empathy at the core, the rest falls into place.
It’s personality, voice, and vibe. It’s how a brand shows up and makes people feel something real. I believe in building identities that connect, that speak human not consumer, and that reflect who a brand truly is.
When there's empathy at the core, the rest falls into place.
03
Move
STORYTELLING
STORYTELLING
STORYTELLING
STORYTELLING
We don’t just buy things
we live through stories. We remember how something made us feel, the experience it gave us, the moment it became part of our lives. Good storytelling taps into that. It speaks to the basic emotions that make us loyal, curious, and connected. People want to feel seen, understood, part of something that fits their way of living.
That’s where real connection happens and
that’s where brands become unforgettable.
We don’t just buy things
we live through stories. We remember how something made us feel, the experience it gave us, the moment it became part of our lives. Good storytelling taps into that. It speaks to the basic emotions that make us loyal, curious, and connected. People want to feel seen, understood, part of something that fits their way of living.
That’s where real connection happens and that’s where brands become unforgettable.
We don’t just buy things
we live through stories. We remember how something made us feel, the experience it gave us, the moment it became part of our lives. Good storytelling taps into that. It speaks to the basic emotions that make us loyal, curious, and connected. People want to feel seen, understood, part of something that fits their way of living.
That’s where real connection happens and that’s where brands become unforgettable.
MY
WORKS
PROYECTS
I DID
I LOVE
I DID
I LOVE
I DID
I LOVE
I DID
I LOVE
Heineken
Heineken
CHEERS TO MEET YOU
CHEERS TO MEET YOU
CHEERS TO MEET YOU
CHEERS TO MEET YOU
Today we are so close and so far from people. The possibility of meeting a new friend on the other side of the world is real, but the way we meet people for the first time in-person can connect people for life. Your beermate is out there somewhere waiting for you to experience unforgettable moments. It's no coincidence to meet someone, you just need a heineken.
Today we are so close and so far from people. The possibility of meeting a new friend on the other side of the world is real, but the way we meet people for the first time in-person can connect people for life. Your beermate is out there somewhere waiting for you to experience unforgettable moments. It's no coincidence to meet someone, you just need a heineken.
SHE SAID WEB
SHE SAID WEB
MÁS QUE UN COLOR
MÁS QUE UN COLOR
MÁS QUE UN COLOR
MÁS QUE UN COLOR
Dedicated to my mother, the strongest woman in my world. My mother is a survivor of this disease, and ever since then, I promised the universe to do everything possible so more women could receive a timely diagnosis. It all started with a small idea, and now I've been helping this foundation for four years, creating an art workshop so patients can express their journey and help more women fight breast cancer.
Dedicated to my mother, the strongest woman in my world. My mother is a survivor of this disease, and ever since then, I promised the universe to do everything possible so more women could receive a timely diagnosis. It all started with a small idea, and now I've been helping this foundation for four years, creating an art workshop so patients can express their journey and help more women fight breast cancer.
IKEA
IKEA
Assamble Memories
Assamble Memories
Assamble Memories
Assamble Memories
We live in times where we've grown accustomed to immediate gratification, ordering food from an app and having it delivered to our doorstep, connecting with someone through a match, forgetting a little that the activities that bring us the most happiness take a little more time/effort, so we enjoy them and carry them in our memories. We feel the process of assembling as a step toward completing the stage for thousands of new stories.
We live in times where we've grown accustomed to immediate gratification, ordering food from an app and having it delivered to our doorstep, connecting with someone through a match, forgetting a little that the activities that bring us the most happiness take a little more time/effort, so we enjoy them and carry them in our memories. We feel the process of assembling as a step toward completing the stage for thousands of new stories.
Cocina Singular
Cocina Singular
Nerium
Nerium
Nerium
Nerium
A Mexican fine dining concept, I was invited to create a brand experience that went beyond the visual. From naming and identity to the plating style and interior art direction, every detail was designed to reflect the richness of modern Mexican cuisine. The result is a refined yet soulful atmosphere, where tradition meets contemporary elegance in every layer of the experience.
A Mexican fine dining concept, I was invited to create a brand experience that went beyond the visual. From naming and identity to the plating style and interior art direction, every detail was designed to reflect the richness of modern Mexican cuisine. The result is a refined yet soulful atmosphere, where tradition meets contemporary elegance in every layer of the experience.
Mezcal
Mezcal
Secreto de angeles
Secreto de angeles
Secreto de angeles
Secreto de angeles
Each drop awakens the senses — forged in fire and tradition. It’s a tribute to ancient rituals, to the deep connection between soul and earth. Mezcal isn’t simply drunk; it’s honored. A sensorial journey reserved for those who know that true luxury lives beyond time.
Each drop awakens the senses — forged in fire and tradition. It’s a tribute to ancient rituals, to the deep connection between soul and earth. Mezcal isn’t simply drunk; it’s honored. A sensorial journey reserved for those who know that true luxury lives beyond time.
SENSE CYCLE
SENSE CYCLE
Sense In the sky
Sense In the sky
Sense In the sky
Sense In the sky
We took the energy of a cycling studio to new heights — literally. For the first time ever, a fitness class was held on a helipad over 30 floors above the city. Partnering with brands like Red Bull, Michelob Ultra, Xades, and Sense, we transformed a high-intensity ride into a once-in-a-lifetime adrenaline experience. Elevated, bold, and unforgettable — this was fitness reimagined in the sky.
We took the energy of a cycling studio to new heights — literally. For the first time ever, a fitness class was held on a helipad over 30 floors above the city. Partnering with brands like Red Bull, Michelob Ultra, Xades, and Sense, we transformed a high-intensity ride into a once-in-a-lifetime adrenaline experience. Elevated, bold, and unforgettable — this was fitness reimagined in the sky.
Rebranding
Rebranding
Tumille
Tumille
Tumille
Tumille
Redefines the bridal journey through a curated selection of international designer gowns and an experience rooted in emotion and individuality. More than a boutique, it’s a space where each bride is guided through a meaningful process to find the dress — one that resonates deeply, beautifully, and personally. A celebration of style, elegance, and the moment where everything says yes.
Redefines the bridal journey through a curated selection of international designer gowns and an experience rooted in emotion and individuality. More than a boutique, it’s a space where each bride is guided through a meaningful process to find the dress — one that resonates deeply, beautifully, and personally. A celebration of style, elegance, and the moment where everything says yes.
ABOUT me
I’m an art director who’s endlessly curious — the kind who gets inspired by everything from a street dish to a sculpture, from a dance move to a sunset. I believe creativity lives in movement, in trying things, in being open. That’s led me to explore cooking, photography, painting, sports, and cultures from all over the world.
For me, creative work isn't just about following trends or industry rules — it’s about finding that unexpected twist, that emotional spark that turns a project into something personal and memorable. I’m here to create ideas that connect, surprise, and stay with people.
I’m an art director who’s endlessly curious — the kind who gets inspired by everything from a street dish to a sculpture, from a dance move to a sunset. I believe creativity lives in movement, in trying things, in being open. That’s led me to explore cooking, photography, painting, sports, and cultures from all over the world.
For me, creative work isn't just about following trends or industry rules — it’s about finding that unexpected twist, that emotional spark that turns a project into something personal and memorable. I’m here to create ideas that connect, surprise, and stay with people.
BENJA
my Origin Story
No lab accident. No alien blood.
Just a kid who couldn’t stop feeling everything, all at once.
He create — not to impress, but to understand.
The world spoke in textures, colors, rhythms.
He listened. And answered with creativity.
They tried to box him in.
But he kept breaking the mold —
finding meaning in the unexpected,
turning everyday moments into something unforgettable.
His superpower?
Curiosity.
And a sixth sense for stories that move people.



